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SERP Competitor Analysis

Type a search. We ask Google who ranks, read those pages, and put your page next to the middle of theirs.

What a run costs
Included in a paid plan
How it runs
In the background
Who it is for
Free: not included. Silver: 5 a day. Gold: 10 a day. Ultimate: unlimited.

This tool asks a paid data provider for every run on your own account, so there is no free run of it to give. Everything on this page is free to read. See the plans, or sign in if you are already on one.

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Overview

Competitor analysis usually means opening ten tabs and forming an impression. This reads the pages instead. It asks Google, through your own DataForSEO account, who ranks for a search in a country you choose, fetches each of those pages, and counts what is on them: words, H2 and H3 headings, images and how many carry alt text, internal and external links, title length and the structured data types they declare.

What It Will Not Tell You

There is no competitiveness score, no difficulty number and no verdict. A weighted composite of counted things reads like a measurement and is an opinion, and this tool has no way to know why a page ranks. What it has is what is on the pages, which is exactly the part you can check and act on. The conclusion stays yours.

A Page That Cannot Be Read Says So

Plenty of pages at the top of a competitive result refuse automated readers. Those come back marked as blocked and are left out of every median, because a page behind a bot wall is not a page with no words, and counting it as one would drag the whole comparison down without anyone noticing.

Why This One Needs A Key

Live search results come from a paid data provider. Rather than resell those calls, this runs on your own DataForSEO account: you pay their price, directly, and nothing is added here. Add the key once in Account, and this tool and the others on the same provider work. Running it also needs a plan that includes it; the page itself is free to read.

About the tool

What Is SERP Competitor Analysis?

SERP Competitor Analysis asks Google who ranks for a search, in the country you pick, and then reads those pages. For each one it counts the words, the H2 and H3 headings, the images and how many have alt text, the internal and external links, the title length and the structured data types the page declares. Give it your own page and it places yours against the middle of theirs, measure by measure.

This is the part of competitor research that is usually done by opening ten tabs and forming an impression. An impression is where most content briefs come from, and it is why so many of them ask for three thousand words when the pages that actually rank average eleven hundred. Counting is cheap and it settles the argument.

The search results come from your own DataForSEO account, so the call is billed by them at their price with nothing added here. The pages are then fetched by us, identifying ourselves honestly, and read exactly as they are served.

Step by step

How To Use This Tool In 3 Steps

  1. Type The Search And Pick The Market

    The search a customer would actually make, and the country whose results matter. Rankings differ by country more than most comparisons admit, which is why the market is a choice rather than a default.

  2. The Ranking Pages Are Read

    Up to ten organic results are fetched and counted. A page that refuses automated readers is reported as blocked and left out of the medians rather than counted as an empty page.

  3. Yours Goes Next To Theirs

    Every measure side by side: yours, their median, and the difference. Plus the structured data types most of them carry, and which of those your page does not.

Why this tool

Why Use This Tool

  • Seven Measures, All Counted

    Words, H2s, H3s, images, internal links, external links and title length, with the median, average, lowest and highest across the pages that were read, and how many pages each figure came from.

  • The Structured Data They Carry

    Which schema types appear on the pages that rank and on how many of them. A type most of them have and yours does not is flagged, as something to look at rather than as the reason they rank.

  • Their Outlines, Not A Word Cloud

    The real H2 text from each page, up to forty headings. An outline is the thing worth comparing when you are deciding what a page has to cover.

  • A Blocked Page Is Reported, Not Averaged

    Pages at the top of a competitive result often refuse automated readers. Those are named, and left out of every median. Counting a blocked page as zero words would pull the whole comparison down silently.

  • No Score, No Verdict

    No competitiveness number, no difficulty grade, no AI summary. A weighted composite of counted things reads as a measurement and is an opinion, and nothing here can know why a page ranks.

  • Runs On Your Own Provider Account

    The search comes from your DataForSEO key, billed by them at their price with nothing added here. Add it once in Account and every tool on that provider works.

FAQ

Frequently Asked Questions

Why do I need my own DataForSEO key?

Because a live search result costs money to fetch, every time. The alternative is reselling those calls with a margin on top, or a shared pool one customer can drain for everyone. On your own account you pay your provider directly, at their price, and you can see exactly what you spent.

Where do I get one?

From the DataForSEO dashboard, under API Access: they issue a login and a password. Save both in Account, under Provider keys. The key is stored encrypted and is never shown again, here or anywhere else.

Is this a keyword difficulty tool?

No, and it deliberately does not pretend to be. It reports what is on the pages that rank today. Difficulty scores are models of how hard it would be to join them, and every vendor's model gives a different answer for the same search. This gives you the counted facts instead.

Why were some pages not read?

Large sites often refuse readers they do not recognise. Our crawler identifies itself as SBMMCloudBot and does not pretend otherwise, so those pages come back marked as blocked. They are left out of the medians, and the result says how many were.

Should I match their median word count?

No. The difference is a fact about these pages, not a target. Length is not what makes a page rank, and a page can win by being shorter and answering faster. What the numbers are good for is spotting that you are answering in four hundred words where everyone else needed two thousand, which usually means there is more to the question than you thought.

Does the country really matter?

Yes, more than most comparisons admit. The pages that rank in Pakistan for a search and the pages that rank in the United States for the same search are often barely overlapping sets. Reading the wrong market gives you a confident answer to a question you did not ask.

What about the structured data gaps?

They are worth a look and they are not a ranking explanation. If eight of the ten pages carry FAQPage and yours does not, that is a common pattern in this result worth understanding. It is not evidence that the markup is why they are there. To build the markup once you have decided, use the Schema Markup Generator.

How often should I run it?

When you are planning a page, and again a while after it is live. Running it weekly costs you provider credits for an answer that rarely moves that fast.