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Free Site Audit

Crawl up to 20 pages of your site. Average Page Score, top issues, per-URL breakdown.

What a run costs
One free run a day, no account needed
How it runs
In the background
Who it is for
Free: 2 a day. Silver: 5 a day. Gold: 10 a day. Ultimate: unlimited.

A free account raises the daily allowance and keeps your results. Create one — no card needed.

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Overview

A site audit gives you a single screen view of every technical SEO issue Google can see on your website. The SBMM free Site Audit Pro crawls up to 20 pages of any public domain, runs 70 checks on each page and 7 more across the crawl, and returns an Average Page Score along with a clear list of errors, warnings, and clean checks.

What The Audit Covers

The crawler reviews indexing and canonical signals, internal link structure, robots.txt rules, structured data, hreflang, redirect chains, broken links, titles and descriptions, headings, content, images and accessibility basics. Each check says what it tested, so you can verify the result and prioritise the fix.

When To Use It

Run a site audit before a redesign launch, after a major content migration, every quarter on production, or any time organic traffic drops. Twenty pages without an account is enough to spot critical regressions; signed in, the crawl goes to 100 pages and ten levels deep, every run is kept in your history, and the full result downloads as JSON.

About the tool

What Is The SBMM Site Audit Pro?

The SBMM Site Audit Pro is a free website SEO audit tool that crawls any public domain, runs 70 checks on every page it finds plus 7 more across the site as a whole, and returns an Average Page Score with a prioritised list of every fix worth your time. The free tier covers up to 20 pages per audit so you can run a full diagnostic on any site without paying or signing up.

A site audit is the first thing any SEO professional runs when a website is losing traffic, when a redesign is about to ship, or when a competitor is suddenly outranking you. It surfaces the technical, on-page, and indexability issues Google actually penalises, and gives you a single dashboard to triage them by impact.

It crawls the way a search engine does - internal links first, breadth before depth, robots.txt respected - and reports what it can actually see: pages that cannot be indexed, titles and descriptions repeated across URLs, internal links that are broken or redirected, pages buried too deep or barely linked to at all, and the on-page problems on each URL it reached. Pair it with the PageSpeed Insights deep dive for Core Web Vitals scoring or the Robots.txt Analyzer when the audit flags crawl-budget issues.

Step by step

How To Use This Tool In 3 Steps

  1. Paste Your Website URL

    Enter the homepage URL of any public website (yours, a competitor, or a client). No verification, no Search Console connection, no sign-up required for the free tier.

  2. We Crawl And Grade Every Page

    The crawler follows internal links breadth-first, respecting robots.txt, and runs 70 checks on each page across 11 categories: indexing, titles, meta descriptions, headings, content, links, images, structured data, technical, social, accessibility, and keyword placement.

  3. Review The Report And Fix What Matters

    Open the Average Page Score breakdown, see errors, warnings and passes per page, and drill into any check to read the rule behind it. Signed in, the whole audit downloads as JSON to hand to a developer.

Why this tool

Why Use This Tool

  • 71 Checks, Per Page And Sitewide

    Audits indexing and canonicals, titles and meta descriptions, heading structure, content quality, internal and external links, images and alt text, structured data, technical markup, social cards, accessibility basics, and keyword placement. Every check says what it looked at and why it matters.

  • Per-Page Score

    Each crawled URL gets a 0-100 Average Page Score plus a category breakdown so you can spot which pages need the most attention first instead of scrolling through a flat issue list.

  • Prioritised Fix Queue

    Findings are ranked by severity, so the errors that actually block indexing come before the warnings that are worth tidying. Nothing is padded out with passes you do not need to read.

  • Link Equity + Crawl Quality

    Across the whole crawl it reports duplicate titles and descriptions, broken internal links, internal links pointing at redirects, pages barely linked to from anywhere, pages further from the homepage than they should be, and pages that cannot be indexed at all.

  • Sitemap, Robots, And Hreflang

    Every page is checked for the things that stop it being indexed or shown properly: noindex in the markup or the headers, robots.txt rules, canonical tags that are missing, duplicated or pointing elsewhere, redirect chains, meta refresh, mixed content, and hreflang annotations.

  • Run History And A Full Download

    Signed in, every run is kept in your history with its score and findings, and the full result downloads as JSON. Re-run the audit after a fix and the two runs sit side by side in that history.

FAQ

Frequently Asked Questions

What is an SEO site audit?

An SEO site audit is a systematic review of every technical, on-page, and indexability signal Google can see on your website. It surfaces issues that are blocking rankings, capping crawl budget, or breaking rich results, and gives you a prioritised list of fixes ordered by impact.

How does the SBMM Site Audit Pro work?

Enter any public website URL. The crawler follows internal links breadth-first, respecting robots.txt, and runs 70 checks across 11 categories on each page it reaches, plus 7 checks across the crawl as a whole. The report returns an Average Page Score, severity tags, and a URL-by-URL breakdown.

How many pages does the free site audit crawl?

The free tier crawls up to 20 pages per audit, which is enough to catch sitewide patterns and the worst offenders. Signed in, the same audit crawls up to 100 pages and ten levels deep, keeps every run in your history and lets you download the full result.

What does the Average Page Score measure?

The Average Page Score is a 0 to 100 figure built from the checks that passed and failed on the page, weighted by severity: an error that stops the page being indexed costs far more than a warning about an alt attribute. It is a triage aid, not a ranking prediction, and the breakdown behind it is always shown.

How is this different from Screaming Frog or Sitebulb?

Screaming Frog and Sitebulb are excellent desktop crawlers and they go deeper than this does: they will crawl a hundred thousand URLs and let you configure almost everything. This runs in a browser with nothing to install, on up to 100 pages, and hands back a ranked list of what to fix rather than a raw issue dump. Use it to triage; use them when you need the full crawl. For deeper single-URL grading after a site audit flags a page, run our on-page audit tool on the worst offenders.

Do I need to add the SBMM site to my robots.txt?

No. The crawler respects your robots.txt and identifies itself with a clear user agent so you can allow or block it explicitly if you want. Most sites do not need any change.

Can I audit a staging or password-protected site?

No. The crawler only fetches public URLs, and it refuses private and internal addresses outright. A staging or password-protected site has to be reachable publicly before it can be audited.

Is the audit safe to run on my live site?

Yes. The crawler throttles request rate, respects crawl-delay directives, and identifies itself in the user agent. It produces the same load as a Googlebot crawl, which your origin already handles every day.